¢ Research your audience & their attitude on your topic
- Use direct observation
- Conduct a survey to see what they already think about your topic
- Conduct an interview
- Use common sense
¢ Analyze the audience demographics
- What is the average age of your audience?
- What different ethnicities are represented? What proportions?
- What religious groups are represented?
- What genders are represented?
The big take home message from this chapter is simple: Adapt your language and style to suit your audience.
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